Good design is a culmination of strategic thinking, creativity and craft.

Success requires close collaboration with clients, users and multi-disciplinary teams, all working together towards a united vision.


Our design process begins with a deep dive into various aspects of your business – your current environment and market trends to discover key insights and strategic opportunities that can help people understand and connect to your brand.

Capabilities include:

  • Stakeholder consultation and analysis
  • Trend analysis
  • Market research
  • Target market analysis
  • Competitor/Sector Analysis
  • Problem Finding and Framing
  • Experience Mapping
  • Strategic planning
  • Business strategy
  • Brand strategy
  • Brand architecture
  • Naming
  • Digital experience strategy
  • Content strategy
  • Accessibility strategy
  • Stakeholder and user research and analysis
  • Marketing strategy
  • Strategic foresight
  • CMS review and recommendations


This is where it all comes together. Strategic insights and ideas are transformed into tangible outcomes. Solutions are designed, tested and improved to ensure business objectives and user needs are met.

Capabilities include:

  • Brand identity, logos, wordmarks
  • Brand platforms
  • Brand standards
  • UX and UI design
  • Integrated campaigns
  • Marketing materials
  • Copy and content writing 
  • Animation and Motion Graphics
  • Illustration and infographics
  • Exhibit and event design
  • Reporting
  • Publication design
  • Custom illustrations
  • Infographics
  • Reporting and investor communications


Good design is well-made, and works inside and out. From the big idea down to the minutest details, it has been thought through and executed with care.

Capabilities include:

  • Full digital development
  • Front end code
  • Templates
  • Illustration 
  • Icon libraries
  • Brand design systems
  • Digital design systems
  • Copy and content editing
  • Proofreading
  • Typographic formatting
  • French and other language production
  • Photography supervision
  • Print production supervision
  • Quality assurance
  • Search Engine Optimization
  • AODA evaluation and conformance

See work by expertise