Increasing program uptake through approachable design

Save on Energy is the conservation brand of the IESO which promotes programs and incentives to consumers and businesses to help reduce energy consumption. Q30 created a custom website which incorporated a number of personalization elements to allow visitors to self-select filters to curate content just for them. Warm, approachable and easy to navigate, it embodies the core idea that information can be served to users in an engaging way that facilitates understanding and encourages program buy-in.