Q30 Design Inc.
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IESO

Keeping the lights on for all Ontarians

IESO

Scope

  • strategic planning
  • creative design
  • brand platform extension
  • information architecture
  • user experience design
  • search engine optimization
  • user interface design
  • usability testing
  • AODA evaluation and conformance
  • static and motion design
  • front-end code (SiteCore)

The Independent Electricity System Operator (IESO) manages the power system, plans for the province’s future energy needs, and promotes conservation. Q30 has been helping achieve these objectives since 2001, designing and developing all aspects of their brand and marketing communications. At the forefront is their corporate site with a focus on consistent brand expression, user needs and the best possible accessibility. The result is a comprehensive website solution that is deceptively simple to use for both consumers and sector participants.

Outcome

  • 170 visitors/minute
  • 2800 visits/day
  • 2M visits per year
  • 20+ years as Q30 client

Q30 excels at helping us translate complex, often technical, information for a broad range of audiences in a visually appealing way. Their expertise is underscored by their commitment to developing robust user profiles and user journeys.

Martine Holmsen Senior Manager - Communications, Independent Electricity System Operator (IESO)

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