Digital Solutions
Dion Strategic
Strategic clarity online: a website that reflects the precision behind insurance consulting
Scope
Strategic partner
Dion Strategic is a boutique consultancy that helps associations and business leaders in Canada and the U.S. navigate insurance and risk with clarity and confidence. Their expertise transforms complex insurance challenges into strategic opportunities that support operational, financial, and organizational success.
Challenge
Dion Strategic had grown steadily over a decade, but its website no longer reflected its evolving expertise or competitive edge in the insurance and risk consulting space. As the firm refreshed its brand identity, it also needed a new digital presence that would communicate professionalism, clarity, and strategic value to clients and partners.
Process
Q30 initiated a complete redesign of the website, starting with a content and information architecture strategy based on Dion’s new narrative. We conducted a focused content audit and created a site map, content hierarchy, and example page models to guide the structure and messaging. Wireframes and prototypes were developed to establish intuitive navigation and ensure accessibility-first interactions. The new visual design system, rooted in Dion’s updated brand, was applied across responsive page templates, including content guidelines and messaging frameworks. Our process prioritized simplicity, legibility, and clarity across all devices.
Outcome
The result is a clean, modern WordPress website that brings Dion’s updated brand to life in digital form. Clear task flows, bold layouts, and accessible interaction patterns position the firm as a credible, people-focused leader. A robust system of templates and training empowers Dion to manage and evolve its site confidently and independently.
Let’s make something better together.