Breaking convention with a bold, vibrant identity in a traditional industry

Challenge

After over a decade of success, Dion Strategic entered a key growth phase and needed to refresh its brand narrative, visual identity and digital presence to better compete with larger firms. Their complex offerings lacked clear communication, and their brand didn’t fully reflect their professionalism or vision. Q30 was tasked with redefining their brand identity to create clarity, differentiation, and a modern, approachable image.

Process

Q30 worked closely with the leadership team to define a strong, future-focused brand strategy rooted in the firm’s values and vision. We uncovered key insights about the firm’s unique positioning, client relationships, and long-term goals. This laid the foundation for a clear and compelling brand narrative.

A thorough visual audit revealed industry norms—corporate blues, generic design, and overused stock imagery—that offered little distinction. This highlighted the opportunity to break from convention and create a brand that stood out while maintaining trust and professionalism.

Q30 set out to create an identity that not only reflected the firm’s analytical precision and human-centric mindset but also introduced a fresh and dynamic visual language—one that felt modern, approachable, and distinct within the insurance and risk consulting space.

Outcome

Q30 created a bold, modern brand identity for Dion Strategic that sets it apart in the traditionally conservative insurance industry. Moving away from the typical insurance visual solution, the new visual system features a vibrant colour palette, clean typography, and dynamic graphic elements—highlighting Dion’s clarity, confidence, and people-first approach.

Designed to balance professionalism with accessibility, the refreshed identity positions Dion as a trusted, forward-thinking partner. Q30 also developed comprehensive brand guidelines—covering tone, typography, colour, photography, and design systems—applied across key materials like business cards, reports, presentations, and social media to ensure a cohesive brand experience.

This strategic update strengthened their professionalism and authority, aligning the brand with their evolving vision and expertise in insurance and risk consulting.