Q30 Design Inc.
Brand Strategy & Identity

Capoeira Partners

With precision, skill and grace, Capoeira choreographs long-term growth

Scope

  • Brand identity
  • Brand narrative
  • Brand platform
  • Brand guidelines
  • Marketing materials
  • Templates
  • Copywriting
  • Photographic direction
  • Custom icons
  • Website
  • Code based animation
  • Development
  • Accessibility

Strategic partner

  • Capoeira Partners
  • PSD+G

Capoeira is the boutique strategic advisory firm for founder-led alternative asset managers. In a constantly evolving, competitive market, Capoeira brings a fresh perspective.

Challenge

Capoeira Partners is the brainchild of financial services visionaries Kurankye Sekyi-Otu (Founder and CEO) and Cheryl Noronha (Creative Director). As a newly formed advisory firm, Capoeira needed to create a compelling and differentiated brand to truly reflect their “big picture” thinking.

Process

Capoeira founders, PSD+G Strategy Group and Q30, closely collaborated in a series of workshops to develop the brand strategy and purpose. This formed the foundation of the brand design. We developed motion graphics that reflected the fluid movements of a Capoeira dancer using 3D motion capture. This allowed Q30 to build a graphic model that moves and changes on the website and becomes a core graphic asset for the brand platform on most collateral pieces.

Outcome

The new company launched in early 2024 with an evocative brand and immediately secured two clients. Our partnership with Capoeira continues with work to expand their website as well as the design for support materials for their unique sponsored event “Jam Sessions by Capoeira”.

In 2025, this partnership allowed Q30 to deliver complete rebranding for both Persiscope Capital Inc. and Crescero Natural Capital, both Capoeira clients.

Next project:
University of OttawaA flexible identity for an innovative learning lab and maker space
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Let’s make something better together.

Let’s chat!