What we do

We help organizations design and develop products and services that effectively and responsively address the real needs of their users, with particular emphasis on the need for universal accessibility.

We are at our best when deeply engaged in solving the complex, challenging problems encountered in dynamic multi-stakeholder environments. We have been engaged to do that across government sectors, from energy to finance to healthcare.



From information gathering to understanding

The objective here is to understand your culture, your users and the conditions in which you interact with each other. Careful research makes no assumptions. It relies on an open mind and an empathetic ear to discover the unmet and unarticulated human needs that will inspire ideation and design.

Activities can include:
  • Card sorting
  • Document review
  • Embedded research
  • Landscape scanning
  • Stakeholder interviews
  • Usability testing
  • User interviews


From understanding to ideas

We make sense of the data and insights we have gathered in discovery, and use this new understanding to identify opportunities for the development of innovative, user-centred solutions. This is a highly collaborative and iterative cycle of group work and focused desk work as the team uses various tools to deepen their understanding of the problem and imagine potential solutions.

Activities can include:
  • Affinity mapping
  • Journey mapping
  • Personas
  • Prototypes
  • Service blueprints
  • User flows
  • User stories
  • Wireframes


From ideas to creation

We are a multidisciplinary practice with roots in all aspects of branding. We tailor our solutions to the specific problem we are tasked to solve. That means starting with accessibility, clarity, readability, and usefulness first, and then layering in details that support the brand, enhance meaning, and inspire people to read or take action. All executed with a great deal of care, craft, and attention to detail.

These include:
  • Brand strategy
  • Brand identity
  • Websites
  • Print collateral
  • Signage
  • Production management
  • Infographics
  • Motion graphics
  • Event materials