strategic planningcreative designinformation architectureuser experience designsearch engine optimizationuser interface designusability testingAODA evaluation and conformancestatic and motion design

The Investment Industry Regulatory Organization of Canada (IIROC) is the self regulatory organization that oversees all investment dealers and trading activity on Canada’s debt and equity marketplaces. For this very complex website, we wrangled highly technical information into web content, devised tools to increase member engagement and provided clear pathways to important regulatory services. The resulting design was direct and logical, and underscored the credibility of this important Canadian regulator.


  • 10 distinct user groups
  • migrated over 1200 pages of content and over 2000 documents into the new website
  • 1300 regulatory notices currently on the site
  • significantly improved site loading performance

The Q30 team has been instrumental in building the new website. They significantly improved user experience through new information architecture and UX/UI design, tailored to details to accommodate specific needs of all user profiles.
Working with the Q30 team was nothing but a great experience.

Dejan Bojic Sr. Project Manager, IIROC