Two sites, one vision
OHA provides support through information, education and advocacy to its 130 plus member hospitals. As their Agency of Record, q30 was tasked with a complete redesign and build of the main OHA website which at the time incorporated industry relevant information and all of the educational offerings. Through research and consultation, we decided education needed to be physically and visually separated to better focus user goals.
- Content Strategy
- Functional Prototype
- Visual Design
- User Testing
- Full code development
The OHA has internal committees that touch many different parts of the two sites and needed to be involved at every step, so we facilitated three half-day workshops to create personas, user journey maps, and sitemap and navigation schemes with card-sorting exercises. This helped to create immediate buy-in as everyone felt they got a chance to voice their opinion and affect the direction. We then produced wireframes demonstrating site and content structure, and moved quickly to visual concepts. We presented a variety of directions and came to a consensus on which ones to develop further.
Developing a coherent and manageable content strategy was key. The workshops saw the elimination and/or simplification of content. The content structure was also clearly defined so OHA staff had a solid template for adding new material. For efficiency, content became dynamic wherever possible.
The main OHA site was designed to be the gateway for more in depth industry information. In order to facilitate retrieval, content was sorted into ‘buckets’ and served up in easy to navigate categories ranging from professional issues, to legislation, and the ongoing transformation of the industry as a whole.
The education site was designed to be accessed on it’s own or through the main site and became a colourful, engaging, and content-rich storefront for educational products, programs, and services. Content was reorganized, with suggested search implemented to help make things easier to find. To maximize experience, promote discovery and encourage cross-relational interests, surfacing was employed to present options which users may not have known existed.
Launched in April 2017, the new sites offer users clean, organized and intuitive experiences, enabling them to easily access the information they need as professionals.